Our Story
Yarímè began long before the first sketch was drawn.
It started as a quiet dream in the heart of a mother, a dream she carried for her three daughters: Yasamine, Rim, and Maha.
The name was born from that bond.
Yasamine took the initials of her sisters not just to create a brand, but to keep them connected in something bigger than themselves. A promise that they would remain side by side, not only as family, but as women building a legacy together.
One vision, three strengths: Yasamine, the creative eye and the hands behind every silhouette; Rim, the strategist, the calm structure that holds the brand steady; and Maha, the mind of order and logistics, turning ideas into reality.
Yarímè is not just a brand.
it is a family dream stitched into fabric.
It is heritage reimagined through modern eyes.
It is three sisters tying their futures together.
And it is a tribute to the woman who taught them that true elegance never fades, it evolves, it strengthens, and it lives on.
Meet the Founder
Yasamine El Fehli
Founder & Creative Director of Yarímè
Yasamine’s journey began with a simple truth, she never connected with fast fashion. She wanted pieces with intention, structure, and longevity, so she started designing her own dresses. During her flights to Vietnam, she would bring her sketches to local tailors, creating the custom pieces she wished existed. Soon, women began stopping her, asking where her dresses were from, and that’s where the idea of Yarímè truly began.
As a former flight attendant, Yasamine traveled the world, absorbing inspiration from every culture she encountered. From elegant tailoring to soft minimalism to bold femininity, her global experiences shaped the designer she would become.
Today, she brings that perspective into Yarímè, crafting timeless silhouettes that honor femininity, confidence, and the art of slow, intentional design.
THE ARTISANS OF OUR ATELIER
Behind every yarímè piece stands a team of incredibly skilled artisans, quiet experts who work with patience, precision, and heart.
They are the hands shaping our vision into reality, stitching each detail with dedication and pride. Their craft is the soul of our atelier, and we are deeply grateful for their tireless work and devotion.
To the makers who stand behind every seam
— thank you —
For clients who wish to express appreciation, a voluntary contribution can be made, subtly supporting the artisans who make YARÍMÈ possible.
Your appreciation keeps craftsmanship alive. Merci.
